International Journal of Advanced Research and Development

Authors
Dr. Bhagwati Prasad Chaudhary

Abstract
This paper deals with creating organizational culture for employee engagement. The central theme of the paper is to promote qualitative organization culture to encourage better employee engagement in the organization which may leads to various productive outcomes for sustainable growth of the organization. Globalization and advancement in technology have brought intense pressure on the organizations to remain competitive, innovative, and creative to remain in the long run business. Today, the excellent corporations’ managers are putting more emphasis in maintaining healthy organization culture for better employee engagement as they have realized the importance of it. This paper helps to understand the meaning of organization culture and employee engagement in the modern perspective. In addition, an attempt has been made to understand the dimensions of employee engagement which shows the association of organization culture and employee engagement and its connection with various productive outcomes in the organizations. It also exposes to the real world HR Practices and strategies on employee engagement. Data for the study was collected from various Articles, Magazines, Reports and Books pertaining to Organization Culture and Employee Engagement. Similarly, exploratory research design has been adopted to undertake this study.