International Journal of Advanced Research and Development

Authors
Chandiraleka E, Dr. Hamsalakshmi R

Abstract
Ayurveda or Ayurvedic medicine is the traditional holistic medical system in India. Natural scientists and Ancient seers developed this system based on centuries of experiments, studies, and meditations. Word Ayurveda is formed by "ayus" meaning life and "Veda" meaning knowledge. Ayurveda is about knowing more about life. It tells about happy and sad life, good and bad life and what is good for healthy and happy life. History of Ayurveda can be traced way back to the evolution of the civilization. Herbal is "a collection of descriptions of plants put together for medicinal purposes." A herbal may also classify the plants it describes, may give recipes for herbal extracts, tinctures, or potions, and sometimes include mineral and animal medicaments in addition to those obtained from plants. However, it is the educated middle class that turns to health foods, botanicals and herbal remedies all over the world today. Because Ayurvedic herbs, practices and recommendations, including yoga and/or meditation, have also been shown to be helpful as a home remedy for acne, relieving chronic constipation or IBS, fighting chronic fatigue syndrome, reducing pain and lowering obesity risk. It states that ‘traditional herbal products benefited from an increasingly educated consumer base, which uses herbal remedies to complement other medicines or vitamins and dietary supplements to prevent health conditions and to improve their general health. From this point of view the research paper analysis selected Patanjali Ayurvedic and herbal products. The objective of the research work is to study about the customer awareness, factor influencing the customers to use the selected products, and the buying preferences towards selected Ayurvedic and herbal products. Tools used for the analysis are simple percentage analysis and Garrett’s Ranking Technique and it is concluded that all the customers are aware of the product, and most of the customers are satisfied with the quality & price of the product.