International Journal of Advanced Research and Development

Authors
Pratap Chandra Mandal

Abstract
Countries always want to strengthen the images and the perceptions of the consumers about the products and brands originating from them. The paper discusses the various aspects of a brand or a product originating from a specific country and how the country-of-origin has an impact on the image of a particular product or a brand irrespective of the product or brand quality. The paper also discusses how companies and countries may utilize the perceptions created due to country-of-origin to form better images and perceptions in the minds of consumers.